globalnichemarketing.com

Virgin Media has launched targeted ads for it’s on-demand TV service that will match a 30 second pre and post roll advert to the theme of the programme being shown. This is very similar to the way Google has built it’s YouTube advertising service where advertisers are able to match their adverts to the videos that they choose.

The ads will initially be shown in 300,000 homes but will eventually be rolled out to all 3.7 million that have access to the on-demand service. Some advertisers that have already signed up to use this platform are L’Oreal, Sony Ericsson, Kellogg and Microsoft. It will be interesting to see if Virgin will try to incorporate an AdWords type quality score system which will determine ad relevancy or whether the space will just go to the highest bidder.