Twitter as a niche marketing tool
For sometime now Dell have been successfully utilising Twitter to sell their end-of-line stock. Whenever they have machines that they would normally sell via their outlet store, they now tweet the quantity and specs of the machines available and wait for the sales to come flooding in. They have actually sold over $3 million worth of stock this way and plan to continue doing so.
Obviously Dell is a major brand and will sell much larger quantities than most but it has definitely made people look at Twitter in a different light. For small businesses who have previously used Ebay stores sell their wares Twitter is now a viable option. Tweeting is all about building up a following of people who trust you, exactly the same way that niche business works, and best of all Twitter doesn’t cost anything right now!
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