Starbucks uses social media for holiday promotions
Starbucks has kicked off it’s holiday season promotions by utilising the power of social media. With Thanksgiving a week away in the U.S. the coffee makers have used a streaming music service called Pandora to create a playlist and then encourage listeners to go instore to collect their free ‘All You Need Is Love’ CD. To collect their free CD customers must spend $15 or more and in return Starbucks have pledged to give $1 to fight aids in Afric for every CD that is given away.
In addition Starbucks have created special pages on Flickr and Facebook where coffee drinkers can post holiday themed images of themselves and also submit digital drawings to their Starbucks Love Project site, where Starbucks have promised to give 5 cents to Red (it’s charity brand) for everyone of the first million images that are submitted. Starbucks have revealed that last year their use of social media was merely a trial but now they feel that it has become an integral part of their marketing strategy.
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