Navy using digital app to attract new recuits
The Royal Navy have had an interactive digital application created by the Central Office of Information in conjunction with creative agencies, Marvelous and Glue, to help with their current recruitment campaign. The app can be accessed via the iPhone or as a Facebook widget and allows potential recruits to be put through their paces in a selection of interactive missions which are based on real Royal Navy training activities.
Users are able to rank their performances and compare them against their friends. After interacting with the application they are offered the opportunity to visit the Royal Navy site to look at careers in more depth or to join the Royal Navy recruitment Facebook group. These sorts of interactive application are perfect for the recruitment industry and with the added ability to delve into the mobile market now they should become much more common place with a much greater reach.
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