globalnichemarketing.com

Almost all home-owners will regularly buy new furniture, paint, television sets, plants and other presentable items to help design their home to their own required taste. The niche market here happens fairly often. Many furniture retail stores including B&Q will often sell similar items of stock but with different names. For example, ‘paint-tipped’ brushes at one store may be named ‘paint brushes’ at another store. The logic behind this is to get the most luxurious name for the items of stock, so that the customer is more tempted in purchasing the stock. It can be quite effective and many customers don’t even realise the subtle differences.