Virgin Media has launched targeted ads for it’s on-demand TV service that will match a 30 second pre and post roll advert to the theme of the programme being shown. This is very similar to the way Google has built it’s YouTube advertising service where advertisers are able to match their adverts to the videos [...]
Starbucks has kicked off it’s holiday season promotions by utilising the power of social media. With Thanksgiving a week away in the U.S. the coffee makers have used a streaming music service called Pandora to create a playlist and then encourage listeners to go instore to collect their free ‘All You Need Is Love’ CD. [...]
The Royal Navy have had an interactive digital application created by the Central Office of Information in conjunction with creative agencies, Marvelous and Glue, to help with their current recruitment campaign. The app can be accessed via the iPhone or as a Facebook widget and allows potential recruits to be put through their paces in [...]
Twitter has agreed a deal with the UK mobile phone network Orange to allow users to upload images to their Twitter accounts using MMS. Currently O2 and Vodafone allow their customers to tweet via text and Orange intend to use the same shortcode to facilitate this new feature.
The feature will work by enabling users to [...]
