Google has just begun testing a new feature of AdWords which provides comparisons of relevant offers, called Comparison Ads. At the moment it is only available to a limited amount of mortgage/refinance companies in the U.S. presumably because it translates very easily into these particular industries.
On the AdWords blog the example they provide is the [...]
For sometime now Dell have been successfully utilising Twitter to sell their end-of-line stock. Whenever they have machines that they would normally sell via their outlet store, they now tweet the quantity and specs of the machines available and wait for the sales to come flooding in. They have actually sold over $3 million worth [...]
In a follow up to my App-vertising blog post the other day, there appears to have been a significant development in this marketing niche. Google who released a beta version of their new real-time communications platform Google Wave this month, have been all together surprised by some of the testing results.
Several apps seem to have [...]
More and more advertisers are looking at using the phenomenon of iPhone apps as means to promote their own brand. With thousands of apps on the market it is becoming increasing saturated and more difficult to find exploitable niches but media buyers are still scrambling to lend their brand to one of the top ten [...]
