Google has announced that it has acquired the rights to broadcast 60 live Indian Premier League games to a worldwide audience. The games will be shown on YouTube from March and signal it’s intent to move into the live broadcast market. In October of last year the internet giants broadcast a live a U2 concert [...]
Virgin Media has launched targeted ads for it’s on-demand TV service that will match a 30 second pre and post roll advert to the theme of the programme being shown. This is very similar to the way Google has built it’s YouTube advertising service where advertisers are able to match their adverts to the videos [...]
Starbucks has kicked off it’s holiday season promotions by utilising the power of social media. With Thanksgiving a week away in the U.S. the coffee makers have used a streaming music service called Pandora to create a playlist and then encourage listeners to go instore to collect their free ‘All You Need Is Love’ CD. [...]
The Royal Navy have had an interactive digital application created by the Central Office of Information in conjunction with creative agencies, Marvelous and Glue, to help with their current recruitment campaign. The app can be accessed via the iPhone or as a Facebook widget and allows potential recruits to be put through their paces in [...]
Twitter has agreed a deal with the UK mobile phone network Orange to allow users to upload images to their Twitter accounts using MMS. Currently O2 and Vodafone allow their customers to tweet via text and Orange intend to use the same shortcode to facilitate this new feature.
The feature will work by enabling users to [...]
Google has just begun testing a new feature of AdWords which provides comparisons of relevant offers, called Comparison Ads. At the moment it is only available to a limited amount of mortgage/refinance companies in the U.S. presumably because it translates very easily into these particular industries.
On the AdWords blog the example they provide is the [...]
For sometime now Dell have been successfully utilising Twitter to sell their end-of-line stock. Whenever they have machines that they would normally sell via their outlet store, they now tweet the quantity and specs of the machines available and wait for the sales to come flooding in. They have actually sold over $3 million worth [...]
In a follow up to my App-vertising blog post the other day, there appears to have been a significant development in this marketing niche. Google who released a beta version of their new real-time communications platform Google Wave this month, have been all together surprised by some of the testing results.
Several apps seem to have [...]
More and more advertisers are looking at using the phenomenon of iPhone apps as means to promote their own brand. With thousands of apps on the market it is becoming increasing saturated and more difficult to find exploitable niches but media buyers are still scrambling to lend their brand to one of the top ten [...]
Everyday we will search the internet or read the paper for the latest news on celebrities, sports, music, radio times, events and more. There is a huge market for niche business in the media. News companies such as BBC, ITV, Channel 4 and SKY always usually operate at the same time and some even have [...]
